PROJECT: Logo and Branding assignment for www.zwift.com. Zwift is an online fitness app that enables indoor training for competitive cycling. Its digital platform connects users to an online social community and simulates realistic road characteristics and environments.
ROLE: Lead Sr. Designer for Logo Design and Business Collateral
DELIVERABLES: Final logo and color palette, mechanicals for business cards, envelope, buck slips, and letter size stationery.
